Driving sales through loyalty
We've helped to create a number of loyalty schemes for B2B brands with the principle objective of incentivising distributors/retailers of their products to increase purchase frequency & amounts.
For example, we created on online scheme that incentivised retailers to register & receive forthcoming price promotions purchasing through their designated distributor. Submitting sales out data (to validate that products have been sold during the agree promo period, thereby avoicing stock piling) they then qualify for a post promotional discount.
Another scheme is aimed at driving sales through (Europe wide) dealers' own customers~ encouraging returns to the dealership for servicing, parts and branded merchandise (using specific business runs for each local market). We created a bespoke website to allow customers to view offers and redeem their points.