13/07/2018 | Promotional marketing, marketing mix

How does promotional marketing fit into today's marketing mix?

Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry


05/07/2018 | Mail Order, POS, fulfilment

The Key Benefits of our Mail Order service

Our mail order platform has been developed in-house and is continually updated with more wide- ranging service improvements with customer input and an in-house IT team who are experts in creating industry leading systems.


27/06/2018 | POS, Promotional Marketing, Materials, Storage, Despatch

Point of Sale Marketing Materials: We understand the supply chain

Fulfilment is at the heart of our business around which we have built systems using new technologies and infrastructure supported by ISO approved processes. We have a lot of experience of managing stock and the logistics associated with delivering point of sale materials, including to field sales teams and kit ordering for both B2C and B2B marketing


14/06/2018 | Coupons, sales promotion,

Coupons: Everything You need to know, we know

Is there a perceived administrative burden for each of your coupon campaigns? Not sure how the process works or how to construct a budget? Despite couponing still being a really effective sales promotion technique we think that both of these questions are putting brands off from using this valuable tool to encourage trial and repeat purchase.


07/06/2018 | Promotional, marketing, ISO, standard, audit, MRM

ISO Certifications: Why are they so important to our business?

Evolution and development has always been a core part of MRM’s business ethos and a key element of our vision is to continuously improve the quality and range of services for our clients’ promotional marketing campaigns.


29/05/2018 | Marketing services, Apprenticeship

Gemma Simpson: My Apprenticeship so far at MRM…

Apprentices have the opportunity to earn while they learn, gain real life experience and improve future job prospects. Each apprenticeship has its equivalent educational level ~eg a level 2 apprenticeship (intermediate) is GCSE standard and can take between 1-5 years to complete.


23/05/2018 | Competitions, fulfilment, publishers, winners, handling

Did you know? We’re the largest consumer magazine competition handling house in the UK

If you’ve ever entered a competition with a Leicester PO Box address or in one of the main consumer magazines, chances are your entry has been handled by our competitions team!


15/05/2018 | Community, Marketing Services

MRM’s community effort for The Great Plastic Pick Up

MRM took part in the Great Plastic Pick Up for the benefit of the Market Harborough Community


09/05/2018 | Awards, entries, service provider, promotional marketing

Industry Awards – a judge’s perspective

As a business, we have seen huge value from entering (& winning!) some key industry awards over the years. Aside from the obvious PR opportunities, it’s a great way of checking how your brand and your products are measuring up. It will also flush out where you stand out from your competition and success provides a fabulous internal boost for staff morale…and that new business push.


03/05/2018 | IPM, industry training, Marketing Services

Industry training continuously adds value to MRM’s Marketing Services

In December 2017, MRM’s Business Development Executive Vikki Godlington was officially accepted onto the Institute of Promotional Marketing’s 30 under 30 Programme (a relatively new initiative which aims to provide development sessions for the marketing leaders of the future).