18/09/2018 | MRM, promotional marketing, Institute of Promotional Marketing, campaign management, procurement, marketing services, shopper marketing

Big data, too many TV channels & consumer expectations - how the world has changed in 25 years

In the final chapter of our review of 25 years in the promotional marketing industry, we talk to 3 brand owners to get their thoughts on the changes they've seen.


12/09/2018 | Promotional Marketing, Promotion Fulfilment, IPM, MRM

Some highlights from our first 25 years

In the final part of our conversation with our Executive Chairman, Peter Kerr reflects on some of the highlights of MRM's first 25 years.


05/09/2018 | Promotional Marketing, Future of Promotional Marketing

Back to the Future

In the second of our series of articles to celebrate our 25th anniversary, Executive Chairman Peter Kerr looks ahead to what's next for Promotional Marketing.


28/08/2018 | 25th anniversary, history of promotional marketing

Back to the Start

In the first of a series of pieces in celebration of 25 years of MRM, our executive chairman and founding partner Peter Kerr chats to us about how the business came to be.


10/08/2018 | Promotional Marketing, 25 years

Looking back on when we first met…you still turn me on!

These are rather provocative lyrics for a Friday afternoon, but as MRM is celebrating its 25th year of operation it seems rather appropriate as we still feel passionately about the UK promotional marketing industry!


20/07/2018 | stock management, digital, payment solutions, promotional management, customer service

Why the High Street’s loss may prove to be our gain

We used to be characterised as a nation of shopkeepers. Suddenly that tag doesn’t seem quite so appropriate. Barely a week goes by without some broadcast alluding to the pressures and demise of some of the bastions of our High Street.


13/07/2018 | Promotional marketing, marketing mix

How does promotional marketing fit into today's marketing mix?

Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry


05/07/2018 | Mail Order, POS, fulfilment

The Key Benefits of our Mail Order service

Our mail order platform has been developed in-house and is continually updated with more wide- ranging service improvements with customer input and an in-house IT team who are experts in creating industry leading systems.


27/06/2018 | POS, Promotional Marketing, Materials, Storage, Despatch

Point of Sale Marketing Materials: We understand the supply chain

Fulfilment is at the heart of our business around which we have built systems using new technologies and infrastructure supported by ISO approved processes. We have a lot of experience of managing stock and the logistics associated with delivering point of sale materials, including to field sales teams and kit ordering for both B2C and B2B marketing


14/06/2018 | Coupons, sales promotion,

Coupons: Everything You need to know, we know

Is there a perceived administrative burden for each of your coupon campaigns? Not sure how the process works or how to construct a budget? Despite couponing still being a really effective sales promotion technique we think that both of these questions are putting brands off from using this valuable tool to encourage trial and repeat purchase.