The main event
is here! We’re proud to be working with BBC Children in Need on the creation of
their web shop and fulfilling all the ecommerce orders (& merchandise for
the televised events). We’ll continue to
fulfil orders after today and we’ll be making sure everything is still running
smoothly well into the early hours while the main televised appeal show is
We also love
getting involved in our own fundraising efforts and we took time out to play
our small part in working towards their pledge to change the lives of disabled
children and young people in the UK.
And it was our
Production team who came up with the idea to get an MRM team together and to
take part in a GungHo 5k inflatable obstacle course to raise money for Children
With the weather on
our side, Pudsey outfits donned and a huge amount of team spirit, we were off
………...Cheers of support, team races and lots of sweat (thankfully no tears!) continued
throughout the day with every member of the team making it over (some head
first) the five story high, 40mph thriller water slide (the biggest inflatable
water slide in Europe) to complete the course.
Days later the
bruises and scrapes were finally on the mend but the smiles, laughter and talk
of next year continues… We’re proud to say that every member of the team
completed the whole 5k course in less than two hours and in we’re still
collecting money to put towards our own total that we have raised for this
Multi Resource Marketing (MRM) based in Market Harborough, Leicestershire teams up with award winning pioneers in energy drinks Boost Drinks to create an on bottle campaign “Release the Boost”.
MRM worked hard with the Boost Drinks team to source the most appropriate prizes for Boost’s target audience… Fun-loving, savvy millennial, always looking for an experience. The competition includes three stages, an instant win offering a mix of cash, cinema vouchers and amazon vouchers, a prize draw of a £2,500 Virgin Gift Card and a final chance draw of a Zip-line experience in Snowdonia with a Go-Pro to give you life long memories.
The on bottle competition was launched on 18th September and is already growing well in the number of entries, which is not surprising with 3 bites at the cherry and over £25,000 worth of prizes up for grabs!
The Boost Drinks team come from humble beginnings and have excelled in their creation of energy, isotonic and protein drinks by putting their customers at the forefront of their thinking. Ambitious and innovative they are always concocting new “pick me up” recipes so keep your eyes peeled for new arrivals on the shelves of your local convenience stores. To find out more or to enter the competition simply click here.
MRM is delighted and proud to announce its success at the 2017 Institute of Promotional Marketing (IPM) 'Cogs' Awards.
Market Harborough based Marketing Services business MRM (Multi Resource Marketing Ltd) has won two awards at the annual ceremony which this year was held at the iconic St Pancras Renaissance Hotel.
MRM won a Gold in the Direct Marketing category for the 2017 Red Nose Day Campaign for Comic Relief. The DM activity in support of this involved print sourcing, production and personalisation complexities of fundraising packs to allow for both different types of event and different audiences. MRM also built the RND on-line shop for fulfilment, payment processing customer support.
MRM also entered the Multi Territory category for the first time and also came away with a Silver trophy for the work with Epson Europe on their web based management and reporting platform for international cashbacks.
The IPM Cogs Awards has an impressive blue chip guest list from across the marketing industry which includes: marketing services, risk management, prize promotions, marketing & digital agencies, promotional staffing and sourcing & print partners.
Marc Rigby, MRM’s Managing Director commented:
“We’re obviously delighted to be able to confirm our leading role in the UK marketing services industry and to be recognised for the important initiative and added value that we bring to a broad range of marketing campaigns.
The work that we do with both Comic Relief and Epson demonstrates our multi discipline capabilities to manage complex campaigns and develop close working partnerships with our clients to actively contribute to their success.”
Market Harborough based Marketing Services business MRM (Multi Resource Marketing Ltd) has launched a new brand identity following a full review of its previous branding. With the appointment of new Managing Director Marc Rigby at the start of the year, the business undertook a number of internal workshops to help understand the critical components of its operation and define how it wants to be seen in the market.
Marc Rigby commented, “We are proud to be able to announce the launch of our brand new logo. We’d like to think this identity captures some of the core elements that make up our business – process, digital, flexibility - as well as using a colour pallet that conveys energy, purpose and a greater sense of modernity. With the logo now in place alongside a revised mission and vision, our next task is an overhaul of our website which we hope to complete before the summer’s end.”
The new identity is only a change of branding. The legal entity as a business remains unaltered as Multi Resource Marketing Ltd.
Award winning marketing services, handling and fulfilment business MRM has kick started its 2017 with three senior appointments within its management team.
Founding partner Peter Kerr takes on the new role of Executive Chairman following the acquisition of ex Howell Penny Client Director Marc Rigby as Managing Director. Chairman Mike Wood has now taken on the role of Strategic Director.
The appointments cap a successful 12 months for the business in which MRM were recognised with four IPM COGS Awards including the prestigious Grand Prix for their incredible work on the 2016 Sport Relief Campaign.
The Market Harborough business - now in its 24th year of trading - concluded an MBO last year following 5 years as part of the French based HighCo Group. It numbers the Department of Health, The Co-operative Group and British Gas amongst its 70 strong client base across a wide range of industry sectors.
Peter Kerr comments, ‘Whilst last year was hugely exciting for the business, that success needs to be the platform for accelerated growth; the marketing environment in which we operate is evolving. We are no longer just a service company – we are a service agency offering a wide range of marketing solutions. And to ensure our business model is in line with the needs of the market, I wanted to bring some fresh skills into the company from the world of agency & brand marketing. Marc’s background will help us augment our delivery capability and build the breadth of service we can offer to our clients. Along with Mike Wood, our former Chairman and M&A specialist, I will be devoting more time to exploiting some key strategic opportunities that we have identified in the market.’
Marc Rigby, who boasts Interfocus, IMP and Saatchi & Saatchi amongst his past marketing agency roles commented, ‘I was astounded not only by the core traditional skill sets here but by the levels of digital expertise inherent within MRM. We are well positioned to deliver a wide range of marketing service solutions as both a strategic and tactical partner. I am looking forward to the challenge of blending our processes, data and people to help our clients connect their brands, products and services with their audiences.’
Notes to Editors:
Our Operations Director Phil Owen gives us an insight.
‘Christmas has always been our peak time of year with many of our clients having ‘giftable’ product ranges. Because of the influx of production staff needed and increased campaign complexity, we need to make sure that we plan with as much detail as possible to minimise the risk of things going wrong.’
How do you start planning for these peak months?
‘There are three main elements to production planning. First we have known business that has an uplift in volume; for these clients we look at previous history together with any changes made in the business. For example many clients have increased their customer base since last year, so we know that demand and volume will increase.
Some of our clients increase their product ranges so we need to factor in an increased number of SKUs. Although this is the simplest form of planning there are always unknown setbacks. With any new business that we have acquired over the year, we work with the client in order to gauge the fluctuations in activity that are likely to occur, and we then work backwards from there.
Probably the most complicated area to plan for is seasonal campaign activity as there are often so many different elements that are involved’
What makes campaign activity so complicated?
‘Well to start with, a lot of the activity is triggered by the media which, while briefed by the client, is completely out of our control. Campaign activity creates the highest volume, and as we may use direct mail create a call to action, order demand can fluctuate a lot. Planning for this is a challenge for our business.
What changes to you make to the production plan to deal with these issues?
‘Firstly we need to increase our work force, and recruiting people with the relevant skills and capabilities is a challenge. We must always allow time and budget to ensure the correct training takes place to maintain our quality standards.
Another issue is the management of natural ‘churn’ (replacing people working on the campaign on an unknown cyclical basis). We have two systems in place to manage this. Firstly we have a working database of family, friends and people that we can call upon to offer seasonal work. In addition, when we need a large influx of staff into the workplace , we work in close partnership with a recruitment agency which holds recruitment drives on our behalf to ensure that we have the right amount of workers on a specified date.’
How do you calculate when extra workforce will be needed?
‘Resource planning begins in September. We work closely with our clients and log all known information on volumes, type of items, packaging required and deadlines etc and our tried and trusted formulas deduce how many man hours are needed and how many additional staff are required from when to complete the job in time. That’s the point at which we contact the agency if we need to, to tell them how many employees we need with the relevant skills and when we need them by.’
What are the impacts on SLAs during the peak times of year?
‘This is why early resource planning is essential. We must work to protect the agreed SLAs with our clients irrespective of the time of year. We work closely with our couriers, carriers and suppliers to ensure that deadlines and collection routines are adhered to. Despite what you may think, it’s a very complex supply chain, and a very important part of our job is to manage all components~ not just the elements that we do.’
MRM wins Grand Prix Trophy at 2016 Institute of Promotional Marketing ‘Cogs’ Marketing Services Awards
The 2016 IPM ‘Cogs’ Marketing Service Awards took place on Friday 23 September at a gala lunch ceremony at The St Pancras Renaissance Hotel in London.
We’re delighted and proud to announce that for the second year running, we’ve won Gold for both Handling & Fulfilment and Direct Marketing for the work that we’ve been doing with Comic Relief, and Bronze for Event Management for NYX Cosmetics at IMATS (International Make-up Artist Trade Show).
At the end of the evening, we were stunned to be awarded the most coveted ‘Grand Prix’ trophy ~ the overall winner across all gold winners in all 14 categories!
A beautifully simple yet effective promotional mechanic ~ incentivise and reward loyalty by offering a catalogue of gifts/vouchers against which the customer can redeem their collected loyalty points. Monthly statements are created and issued to advise the customer of their points balance.
Our developers have devised and created a system which manages the redemption of points and despatch of the reward item (either direct from stock or drop ship). Our in-house Customer Response Centre handles any scheme queries and takes orders via phone and email. We can handle the ‘spike’ in calls around statement mailing times and liaise with our project & production teams to handle any special orders for particularly important customers. We hold high value vouchers in secure storage and manage the despatch of these via appropriate methods to ensure they reach the customer safely.
Orders are picked, packed and despatched every day (we operate in an environment where customers are leaving feedback in open forums so we are geared up for fast turanrounds) and we can offer our clients the benefits of consolidated purchasing ~ really competitive rates for despatch and materials/packaging stationery. We are set up to respond quickly and efficiently to customer queries and we have great relationships with client approved third party suppliers to allow the same response times.
The system we have developed allows immediate update of points balances once an item has been ordered. Our fulfilment system provides a seamless stock receipt/order process/pick & despatch process and this information can be viewed by our Customer Response Centre, our project managers and our clients via a secure portal.
Are you launching a new brand and want to encourage trial? Is your brand better than a competitor’s but you have less presence or budget?
Consider a cash back campaign! Also known as a Try Me Free or Money back Guarantee – a cash back is a multi-discipline promotion that can be used for a range of promotional purposes. In the last 18 months, we’ve seen a resurgence in their popularity, particularly for higher value products where the promotion is used to convince a consumer to purchase a product and claim a cash back post purchase, but also with new brands launching their products where they’re offering the consumer the chance to claim their money back if they’re not 100% happy with the product.
From validation through to reimbursement via BACS payments to a consumer’s bank account, using MRM’s cash back platform couldn’t be simpler; all we need are some brand images, any promotional graphics and your strapline and we manage the rest. We use our cash back platform to create your promotion, register a user friendly promotional URL, manage the validation of all claims and make prompt payment to your consumers. We’ll also give you free live reporting via our secure online portal, providing full transparency of the success of your promotion. It really couldn’t be simpler! Call us today on 01858 410510 and ask for Vikki or Mel for more details.
With Children in Need Appeal Night just over a week away, the Ops team at MRM (now known as mini Pudseys) are working into the night this week to ensure consumers, schools and corporate partners all receive their Pudsey branded merchandise on time to be able to raise funds for this well loved charity event.
We can’t wait to tune in on Friday 18th November to see what the BBC’s celebrities will be getting up to this year to raise funds – but in the meantime, do check out the Children in Need shop, there are some fabulous items of Pudsey merchandise this year – we’re loving the brushed sequin tshirts!
As with every client, prior planning is key to the success of an event, so we’ve been working hard with the client to plan resources, manage replenishment stock deliveries and to turn orders around as quickly as possible. If you’re looking for support with your e-commerce fulfilment requirements, call us for a chat to see how we can help, just call 01858 414714 to speak to Mel Sheldon.
If you need more information on anything at all, or you would like to talk about a project you are planning, we would love to listen and have a chat. The team are on hand to answer any questions you might have. Send us a message, request a call back or give us a call at +44 (0)1858 410510