There are many reasons why cashback promotions are a useful
tool for brand owners.
Post-recession, consumers are more adept at calculating
value and the promoter can focus the messaging around the value of saving as
opposed to the selling price for one. And unlike price discounting, cashback
redemption rates demonstrate that not all purchasers will claim their reward,
making campaigns more budget efficient.
Because the promoter can also communicate directly with
their audience they are not solely dependent upon the retailer and the cycle of
They also offer brands the chance to engage more deeply with
their audience. Cashbacks that are linked to multi purchase can help to drive
sales volume but sustain price and margin at the same time.
Here at MRM we offer promoters a transparent, real time
reporting system that monitors the journey customer claims go through on the
road to fulfilment. Our experience in running campaigns over time and across
many markets enables us to help brands to budget their activity appropriately.
We can offer brand owners fast, easy to implement and proven tools that can be
Why not call our team today on 01858 410510 and discuss how
we can help drive your sales?
If you need more information on anything at all, or you would like to talk about a project you are planning, we would love to listen and have a chat. The team are on hand to answer any questions you might have. Send us a message, request a call back or give us a call at +44 (0)1858 410510