of all shapes and sizes of stock is at the heart of the MRM business - around
which we have developed our system architecture using new technologies and a
robust physical infrastructure supported by ISO approved processes.
sale is the perfect example of how we blend process, technology and human
expertise as it requires us to store and control hundreds (if not thousands) of
SKUs (stock lines) within our warehouse and to know exactly where each SKU is
located. Often the SKUs can be a similar product that has been produced in a
different language, so stock codes are vital (Swedish and Norwegian are
identical to most people!).
stock is the control element, for a
client to have confidence that we will store their products correctly and
appropriately – with controls that will allow them to have instant access to
know exactly how many of the Estonian brochure we’re holding and what the
minimum re-order level is. We try to make it easy on our client by providing
automated alerts to tell them when stock needs to be re-ordered, before
it runs out.
come onto the technology element –
how is the order data being provided to us and what controls are in place to
limit what stock can be ordered and by whom? For a number of clients we provide
secure ordering websites, accessed via login that are developed with business
rules to limit who/what can be ordered. This is important if we’re holding stock
to support a client’s sales force – to ensure we’re providing cost controls on
quantities and frequency of order!
already have a website developed for Point of Sale ordering, we’ll integrate
with you seamlessly to ensure that your orders feed through to our fulfilment
systems in real-time (or daily, you choose). By working with secure technology
to pass your order data through to us, we both remain compliant with GDPR as
well as giving us the ability to start to fulfil orders as soon as possible.
not always about getting a Point of Sale order out ASAP. Unlike ecommerce order
fulfilment, where the consumer is waiting at the door within hours of the order
having been placed, Point of Sale fulfilment has different priorities. It’s
about getting the stock to a retailer at the right time, ready for the
promotion that the National Account Manager has negotiated for a gondola end
display. Or ensuring the stock is delivered for a photo shoot, or experiential
marketing event in a shopping centre where
there isn’t actually a physical address for it to be delivered to (oh yes,
we’re good at these too!). This is where human
expertise is absolutely critical – to be able to select the most cost
effective and appropriate despatch method for each delivery type.
Why use a
dedicated handling house to manage your Point of Sale? Firstly, because the
printer is a specialist in exactly that – printing, therefore they may not have
the expertise and resources to collate orders into store kits, use suitable
retailer packaging labelled as per each retailer’s distribution centre
instructions and to have a range of distribution options on hand to provide
exactly what your brand needs for despatch. And if one size doesn’t fit all in
terms of the kits you need to fulfil, our end to end system integration will
ensure the right kit is put together for the right destination, minimising
wastage and maximising the likelihood of compliance.
expertise is in handling major Point of Sale campaigns, whether we’re shrink
wrapping 750,000 lightbulbs to be inserted into shippers (constructed on site
at MRM) then packaged up to be delivered into store, or arranging the delivery
of 15 pallets of branded literature, product and stand equipment for an
experiential marketing campaign in a shopping centre (this is where the giant
bears come in!). Some Point of Sale campaigns are one off and planned in
advance, to ensure we’re rolling out graded kits to a portfolio of outlets to
be merchandised in store on a specific date – while others are longer term
strategic campaigns where a brand launch means field sales teams need to be
able to call off additional merchandise and products to be delivered to their
customers to drive sales.
Project Management team at MRM, is experienced in managing all your campaign
needs – we’ll do the liaison with stores or distribution centres to check each
retailer’s individual needs for delivery and identification. We’ll work with
your printer and creative agency to establish the best way of ensuring compliance
for those preciously negotiated in store displays – to make sure you’re getting
return on investment and driving sales of your brand.
stage we provide transparency of our operation via live reporting so you can
see exactly where we are in fulfilling orders to your customers. Less than an
hour from London, MRM is perfectly positioned in the centre of the UK to
benefit from the most cost effective distribution rates – you’ll find our
handling & despatch hard to beat.
the end of the campaign we’ll use a range of environmentally friendly options
to destroy or help re-use unused stock.
If you’d like to know
more, please pick up the phone for a chat on 01858 414777 and ask for Julie or
Mel. Or you can send us an email and we’ll get straight back to you –
If you need more information on anything at all, or you would like to talk about a project you are planning, we would love to listen and have a chat. The team are on hand to answer any questions you might have. Send us a message, request a call back or give us a call at +44 (0)1858 410510