Move It (the UK’s biggest dance event which promotes all forms of dance and the performing arts) took place at ExCel London 16-18 March. MRM was there to support our client and headline event sponsor NYX Professional Make Up with their exhibition stand management.
This was a three day whirlwind of dancers, designers, make-up artists, models and what seemed like a million people making the whole thing hang together.
If you ever thought an event of this type was 100% glamour, think again! Every single person involved works very VERY hard. It’s none stop while the doors are open!
There’s an hour to get set up before the event opens, so the pressure’s on. The queues are building, and there are only minutes to brief everyone about till operation and cash management on the stand before the doors open. We also brief the stock replenishment process (from carefully pre stocked carousels in SKU order ~ and there are 600 different SKUs).
We arrange stock, logistics, staffing and management of the event stand (see pics). We also arrange for goody bags to be collated as prizes for winners of the dance battles that took place on the Freestyle stage. We enabled four make up stations (full face, foundation, glitter and lips) to be set up on the stand too for the products to be demonstrated.
This all sounds very straightforward, but we work under pressure to tight timescales to off load stock and transport to the allocated set up area. There are space restrictions to work around and once the visitors to the stand arrive, there is a small space to work with, whilst ensuring the stand remains fully stocked and secure at all times.
Everyone works extremely hard from the moment the doors are open; selling the product, advising on colours and product information. Free make up demonstrations also help to ensure everyone visiting the stand has a great brand experience, along with friendly and helpful customer service for those purchasing product. At the end of three very long days, each stand gets cleared down, and the balance of the stock is carefully packed by SKU and loaded onto a truck for despatch back to the MRM storage facility.
We’re exhausted but elated and proud of the important role we’ve played in making the event such a huge success in terms of both organisation and the amount of sales made by our client. But our work doesn’t end when the show does! Back at our warehouse, we re-count and re-box the stock, validate the till reports against the cash taken during the event and provide detailed reports of wastage and sales by product by day~ all ready for the next event.
If you need more information on anything at all, or you would like to talk about a project you are planning, we would love to listen and have a chat. The team are on hand to answer any questions you might have. Send us a message, request a call back or give us a call at +44 (0)1858 410510