25/04/2018 | Promotional Marketing, Loyalty schemes

Loyalty Programmes: Points Collector Schemes & Reward Schemes

A beautifully simple yet effective promotional marketing mechanic  ~ incentivise and reward loyalty by offering a catalogue of gifts/vouchers against which the customer can redeem their collected loyalty points.   

Our in-house developers have devised and created a system to manage the redemption of points and despatch of the reward item (either direct from stock or drop ship for larger items).  Digital monthly statements can be sent to communicate customer points balances and to promote the scheme and to communicate new offers.

Our in-house Customer Response Centre handles any scheme queries and takes orders via phone and email. We can handle the ‘spike’ in calls around statement mailing times and liaise with our project & production teams to handle any special orders for any priority customers.  We hold high value vouchers in a secure area and manage the despatch of these via appropriate methods to ensure they reach the customer safely. 

Orders are picked, packed and despatched every day (we operate in an environment where customers are leaving feedback in open forums so we are geared up for fast turnarounds) and we can offer our clients the benefits of consolidated purchasing ~ really competitive rates for despatch and materials/packaging stationery. We are set up to respond quickly and efficiently to customer queries and we have great relationships with client approved third party suppliers to allow the same response times.

The system we have developed allows immediate update of points balances once an item has been ordered.  Our fulfilment system provides a seamless stock receipt/order process/pick & despatch process and this information can be viewed by our Customer Response Centre, our project managers and our clients via a secure portal.

This all adds up to a great customer experience!

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