December 2017, MRM’s Business Development Executive Vikki Godlington was
officially accepted onto the Institute of Promotional Marketing’s 30 under 30
Programme (a relatively new initiative which aims to provide development
sessions for the marketing leaders of the future).
just successfully completed her Certificate in Promotional Marketing, Vikki saw
this as a natural progression to widen her contacts and knowledge of the industry.
candidates chosen for the programme are offered the chance to participate in a
range of learning experiences to enhance their capabilities and to provide them
with skills and knowledge which they can take away and share with their
colleagues in the organisations they work for.
has already benefitted from two sessions on this programme:
“Following the pre-Xmas intro
session where I was formally accepted onto the programme and had the
opportunity to meet peers and fellow course members, the first session proper
was back in January. This was an
interesting insight into marketing career paths and the various published
studies on the subject.
Marketing covers a wide scope and
the careers offered across the industry are many and varied. It’s also been great to get to know my peers
on the course and to understand their different roles across a wide range of
companies: agencies, manufacturers, publishers and other service agencies like
The second session has provided
real food for thought ~ covering negotiation and client management
subjects. These are really appropriate
topics for me in my role as Business Development Executive at MRM. I particularly enjoyed the session on
psychology ~ I’m already putting the analysis and matching of social styles
into practice in my communication with clients and prospects! I’ve also been
able to bring back and to present the information to my Commercial colleagues.
The whole experience has been
really useful, it’s revision of stuff I already know, it’s a good relaxed way
to learn and I’ve really enjoyed meeting people from other IPM member companies. And of course there’s the social aspect too …
it gives me the opportunity to meet like-minded people in a more relaxed social
setting to share thoughts and current experiences ~ either work related or
Director Mel Sheldon is an advocate of the programme too:
“The benefits of this IPM
programme are twofold ~ not only is Vikki is able to consolidate her own
knowledge and bring back new learnings to the wider team but this also means
that she can pass on this advice and good
practice to our clients. This enables us
to continually add value and to ensure we’re up to date with all aspects of
If you need more information on anything at all, or you would like to talk about a project you are planning, we would love to listen and have a chat. The team are on hand to answer any questions you might have. Send us a message, request a call back or give us a call at +44 (0)1858 410510