We used to be characterised as a nation of shopkeepers.
Suddenly that tag doesn’t seem quite so appropriate. Barely a week goes by
without some broadcast alluding to the pressures and demise of some of the
bastions of our High Street. And those pressures are considerable. Punitive
business rates. Real wage decline. A shift to online purchasing that hasn’t
grown the pot but merely cannibalised existing sales. And the internet enables
consumer choice to balance the ‘cost/when do I want it’ equation more
Of course it’s not all doom & gloom for retail.
Embracing the need to provide the customer with real experiences – showrooming,
pop up units, street food vending, enhanced customer service – can all help the
traditional model to adapt. And if the reported increase in face to face
spending in June (Visa UK Consumer Spending Index) is anything to go by, the
World Cup and the good weather are welcome fillips.
But few retail businesses can afford to plan trading around
the UK weather. Instead, they might choose to consider smaller trading units
and an investment in customer service to deliver an all-round better customer
experience. And of course, working towards delivering an omnichannel
strategy that truly delivers what it promises.
Which is where MRM can come in. Whether it be for a brand
manufacturer or a retailer, we can offer stock management options that bridge
the gap between the high street and online. Our in house digital capability
means we can create a digital shopping experience that provides easy
navigation, simple checkout/payment solutions and the fulfilment of the
delivery and packaging options you might wish to offer. We can offer customer
service support in case things don’t go as planned. And if sales still need a
helping hand, our award winning promotional management skills.
Why not give us a call on 01858 414777 and see where our 25
years of retail marketing support could help you?
If you need more information on anything at all, or you would like to talk about a project you are planning, we would love to listen and have a chat. The team are on hand to answer any questions you might have. Send us a message, request a call back or give us a call at +44 (0)1858 410510