12/02/2019 | blockchain,data,GDPR,database management,privacy,technology,

The Building Blocks of the next phase of digital transformation

Remember how you struggled to understand what the internet was? Or more importantly, how its existence was going to impact upon your life?

Read more...

22/01/2019 | data,GDPR,database management,competition handling,handling & fulfiment,privacy

Who's looking at your data?

Data privacy and security needs to be at the heart of every brand promotion or competition - MRM is the UK's largest competition handling house and data management is central to all our work.

Read more...

07/01/2019 | promotional marketing,marketing logistics,added value,handling,fulfilment

Price cutting isn't the only marketing tool in the box

Price cuts shouldn't be the only weapon in a marketing toolbox - using the correct promotional mechanic can deliver engagement, ROI and great PR.

Read more...

04/01/2019 | handling and fulfilment,mother-in-law,promotional handling,logistics,drop tested,crush tested,personalised fulfilment

Ship the mother-in-law to the Bermuda Triangle

However weird, whatever the complexity of fulfilment - the team at MRM will have a solution.

Read more...

13/11/2018 | Charities, Business Process Outsourcing, BPO

Every Penny Counts - Why outsourcing can deliver full value for Charities

Business Process Outsourcing has always promised value to charities. This article explores some of the other benefits that demonstrate it can be more than just a cost saving exercise.

Read more...

30/10/2018 | Promotional Marketing, Campaign planning, Sales Promotion

How to plan the perfect promotional marketing campaign

We've distilled the the key considerations to help you plan and execute your next promotional marketing campaign.

Read more...

25/09/2018 | Institute of Promotional Marketing, IPM, COGS Awards, making it happen, Christmas, MRM, Mentos, Sport Relief

131,040 minutes and counting

With Christmas around the corner, the Client Services and Commercial team at MRM are already busy briefing in new campaigns to the elves within Operations.

Read more...

18/09/2018 | MRM, promotional marketing, Institute of Promotional Marketing, campaign management, procurement, marketing services, shopper marketing

Big data, too many TV channels & consumer expectations - how the world has changed in 25 years

For the last chapter of our review of 25 years in the promotional marketing industry, we talk to 3 brand owners to get their thoughts on the changes they've seen.

Read more...

12/09/2018 | Promotional Marketing, Promotion Fulfilment, IPM, MRM

Some highlights from our first 25 years

In the final part of our conversation with our Executive Chairman, Peter Kerr reflects on some of the highlights of MRM's first 25 years.

Read more...

05/09/2018 | Promotional Marketing, Future of Promotional Marketing

Back to the Future

In the second of our series of articles to celebrate our 25th anniversary, Executive Chairman Peter Kerr looks ahead to what's next for Promotional Marketing.

Read more...

Archives