Whether it be attracting new customers or rewarding
existing ones, sales promotion offers many proven and established techniques
that provide brand owners the chance to leverage an added value approach to
driving sales over the desire to continuously reduce price. Whatever the
motivation – trial, building penetration, awareness or loyalty – sales
promotion gives the target customer or prospect an extra reason to buy.
It doesn’t need advertising campaign scale budgets
to be effective and more often than not can use the best advertising medium
available to an individual brand – its packaging.
We provide the systems & processes to make
consumer promotional marketing campaigns and promotion handling happen.
Our promotional fulfilment portfolio includes:
- Sampling campaigns using discounted despatch
- Self-liquidating promotions
- On pack coupons
- Social media fulfilment
- Instant win promotions
- Cashbacks – in-house website development, claim validation &
- Multi-channel competition handling – SMS, digital, post, IVR
- Free prize draws – websites, fulfilment, prize sourcing
- Scratch & Win promotions
- Sourcing – from branded rewards to prizes
We’re also adept at accepting and mapping fulfilment
data from many external sources and in different formats whilst adhering to
Most of our clients prefer to involve us early in their
campaign planning process, using our knowledge and expertise to help them
maximise impact and minimise cost and complexity.
We work direct with brands or your agencies to
devise tactical and longer term campaigns that deliver the best customer experience
for your brand. We continually exceed the fulfilment turnaround expectations of
the digitally savvy consumer.
We’re agile in our approach to digital developments
in promotional marketing, and employ our own developers who work closely with
our project managers to discuss your objectives and provide technical advice.
Have a look at some of our work here.